Five things we made. Each one a physical object that did a job a banner ad couldn't.
12,000 NFC wristbands became badge, booth passport, and personalized memory reel. Every tap saved a stop, a conversation, a product interest, or a follow-up—capturing every vendor visited and every demo engaged. The result: a personalized recap for attendees and high-intent lead data for exhibitors.
Custom key tags with embedded NFC. Guests tap to unlock city guides curated by the room's previous occupants. Repeat-stay rate +34%.
Artist curated mix-tape on Spotify. Living/Breathing/Changing as the Artist updates and curates their song playlist, recipients tap their wrist band to connect directly with their mix, as the Artist changes it in real time.
A limited tumbler and custom turned-edge box that disassembles into a brand enriched desk object to hold the tumbler after opening. NFC box base routes to a follow-up DTC offer. 41% conversion.
Letterpress programs with embedded chips for cast bios, recordings, and donation. Donation lift +220% vs prior season.
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